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== Maintenance ==
The AdWords system, having evolved for over ten 13 years, has a wide and complex array of ad-delivery configuration options. While setting up a series of ads can easily be done, leaving them running unchanged is not a good solution. Instead, regular statistical analysis of clickthrough rates and monitoring placement opportunities, being sites that make banner spaces newly available to advertisers, can work to channel available ad-budgets onto the best value placements.
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