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Or in case the site visitor pauses the animation via the STOP link below the banner, it will stay fixed and will not switch over to the next automatically unless or until the user clicks AUTO again.
The NEXT and BACK links function to click through advertised offers. This allows site visitors to find whatever they may have seen before, which is more user-friendly than other non-stop banner display rotation systems that do not allow users to affect the display in any obvious way. Instead, giving users better control can make them more open to the advertised offers.
