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The company was founded in 1995 and operates three stores in Tananarive: Cent pour Cent, Gasific and Sucrè Salè. Its head office and workshop is located in the easily recognisable Gasific building midway along the [[Ivato International Airport]] - [[Antananarivo]] route.
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CENT pour CENT employ a network of up to 120 skilled craftsmen who manage their production schedules at their own pace while quality and deadlines are being closely observed. While its original activity included handcrafted wooden scale model ships, today, most of the products are handmade basketry, placemats, various fashion accessories and souvenirs. An additional company unit include [[Reseau Plus]] which offers design, display and distribution of promotional business cards in major airports and hotels across Madagascar.