Orange Revolution

The 'orange revolution' in Madagascar was coined by Andry Rajoelina and used in his communication to transform a protest over the shutdown of his television station into a campaign to oust Marc Ravalomanana. He draped himself in orange (the colour of the 2006 Ukrainian popular revolution) and attracted large crowds of young unemployed people to rallies.

Further info

monstersandcritics.com article (18 March 2009) - Pop power: ex-DJ confirmed as Madagascar's new leader.