Changes

Ads always receive a much higher proportion of impressions than clicks. These impressions can count. A well-designed banner campaign visually connects a brand with a company, its website and URL. Such campaign can result in increased brand awareness by exposing customers to repeat impressions, providing reminders even when ads are merely noticed but not clicked on. In typically cluttered ad-spaces, this is where plain text AdWords fail to catch users attention. Again, only clicks are charged. In an old print media world, this is comparable to the unimaginable impossible idea of advertisers paying a small amount only for those instances where readers actually read the advertisements.