Difference between revisions of "Madanga"
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While the marketing of the Madanga chocolate is or has been used in a context of advertising chocolate | While the marketing of the Madanga chocolate is or has been used in a context of advertising chocolate | ||
made from a single source plantation in Madagascar named Madanga, this is simply fictional marketing. | made from a single source plantation in Madagascar named Madanga, this is simply fictional marketing. | ||
| − | Madanga is the a project | + | Madanga is the name of a project that supports, together with Rausch and the Malagasy Government, a farmers cooperative made up of serveral individual farmers, i.e. not one single plantation named Madanga. |
| − | However, Rausch confirmed | + | However, Rausch confirmed to German media in November 2012 that the cocoa produced as part of the Madanga project does not fully meet the demand for the Madanga production (see link Chclt.net 30 Nov 2012 below). Therefore, not all cocoa used in the Madanga product is likely to come from Madagascar. |
Additional information about the Madanga project on Rausch's homepage can be found at [http://www.rausch-schokolade.com/plantagenschokolade/madanga.html rausch-schokolade.com/plantagenschokolade/madanga.html]. | Additional information about the Madanga project on Rausch's homepage can be found at [http://www.rausch-schokolade.com/plantagenschokolade/madanga.html rausch-schokolade.com/plantagenschokolade/madanga.html]. | ||
Revision as of 14:08, 3 December 2012
Madanga is a chocolade brand with 39% cocoa from Madagascar and is one of several chocolates in the Plantagen series made by the Rausch chocolate company in Germany.
While the marketing of the Madanga chocolate is or has been used in a context of advertising chocolate made from a single source plantation in Madagascar named Madanga, this is simply fictional marketing. Madanga is the name of a project that supports, together with Rausch and the Malagasy Government, a farmers cooperative made up of serveral individual farmers, i.e. not one single plantation named Madanga.
However, Rausch confirmed to German media in November 2012 that the cocoa produced as part of the Madanga project does not fully meet the demand for the Madanga production (see link Chclt.net 30 Nov 2012 below). Therefore, not all cocoa used in the Madanga product is likely to come from Madagascar.
Additional information about the Madanga project on Rausch's homepage can be found at rausch-schokolade.com/plantagenschokolade/madanga.html.
Producer:
Rausch Schokoladen GmbH
Charlottenstraße 60
10117 Berlin
Germany
Tel.: +49 5171 9901-0
Website: www.rausch-schokolade.de
Additional information
- Chclt.net Rausch responds confirming the allegations that the use of the term "Plantation chocolate" is incorrect. (30 Nov 2012).
- Chclt.net continues a blog on the subject of Raush's doubtful labelling. (27 Nov 2012).
- Die Welt article on book launch of "Der Schokoladentester" in which the author Georg Bernardini brings up the fact of the non-existent "Madanga Plantation" used in Raush's marketing. (27 Nov 2012).
