Orange Revolution
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The orange revolution in Madagascar was coined by Andry Rajoelina used his communication to transform a protest over the shutdown of his television station into a campaign to oust Marc Ravalomanana. He draped himself in orange, the colour of the 2006 Ukrainian popular revolution, and attracted large crowds of young and unemployed people to rallies.
Further info
monstersandcritics.com article - Pop power: ex-DJ confirmed as Madagascar's new leader.